Making your content unique

Many of the search engines including Google tend to penalise websites that do not offer a ‘good user experience.’ One of the ways that Google does this is by checking at pages content against other similar pages. If the content on the page is exactly the same as another websites page out there generally they will only show one of the websites.

With a dropship e-commerce website this can be a bit difficult. The reason for this is that suppliers product descriptions generally are very short and to the point listing just the sizes and colour options and a few general specifications about the product itself.

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