Making your content unique

Many of the search engines including Google tend to penalise websites that do not offer a ‘good user experience.’ One of the ways that Google does this is by checking at pages content against other similar pages. If the content on the page is exactly the same as another websites page out there generally they will only show one of the websites.

With a dropship e-commerce website this can be a bit difficult. The reason for this is that suppliers product descriptions generally are very short and to the point listing just the sizes and colour options and a few general specifications about the product itself.

This goes against the way search engines like to wreck websites. So to get the highest search engine ranking possible you will need to add some unique content to the product descriptions from a supplier to make it  longer and also to make the content more unique.

For example the suppliers details for a dress that they will drop ship is:

title:
Bandage Dress High Street Graceful Sleeveless Leather Vintage Summer Casual Mini Dress
 
 Item specifics:
Gender: Women
Waistline: Empire
Brand Name: no brand
Fabric Type: Batik
Dresses Length: Above Knee, Mini
Silhouette: Sheath
Neckline: O-Neck
Sleeve Length: Sleeveless
Decoration: Hollow Out
Sleeve Style: Regular
Pattern Type: Solid
Style: Casual
Material: Polyester,Spandex
Model Number: 9086
Size: L,M

 

On your store you should add to the item description (ie the non italic area below)

title:
Bandage Dress High Street Graceful Sleeveless Leather Vintage Summer Casual Mini Dress

Item specifics:
Gender: Women
Waistline: Empire
Brand Name: no brand
Fabric Type: Batik
Dresses Length: Above Knee, Mini
Silhouette: Sheath
Neckline: O-Neck
Sleeve Length: Sleeveless
Decoration: Hollow Out
Sleeve Style: Regular
Pattern Type: Solid
Style: Casual
Material: Polyester,Spandex
Model Number: 9086
Size: L,M


This amazing woman's vintage summer style dress will make you look stunning whether you are having a casual night out or want to make a statement going to your next formal dinner occasion.
It offers a sense of modesty with only a slightly above the knee cut off and graceful upper half sleeveless arms. The level look Lester Spandex material will enjoy a comfortable all night long. Currently available in large and medium this only miniskirt sure to please.

Notice that we still kept the suppliers title and description as this accurately describes the product however below this we added a few paragraphs to help further sell the item. This area is where we can add in the benefits of the product (or the emotional aspect) which has been proven time and time again to generate more sales.

On the first look it may appear that this is a lot of work, and in some ways it is. However it is important to remember that the reason for having an e-commerce website is to make money and to do this you need visitors who turn into paying customers.

Unless you have a very large budget and can afford to test and consistently fork out money for paid advertising, you will need to concentrate some of your efforts on building up your websites search engine rankings in the hope you can gain some free visitors.

The real money in operating an e-commerce website is ranking individual product pages highly in the search engines and gaining free visitors who then turn into paying customers. We have found that people who are wanting to buy something, are not generally searching for a broad category but for an individual product that will fulfill the need.

Even if you are paying for visitors to your website you should still consider altering the product descriptions to make them more emotional as this is the main reason people purchase products.

As you can imagine going through thousands of different products will take about a time which is the reason you should ensure the product that you are selling a register yourself otherwise you’ll struggle to complete this task.

 

 

 

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DropShip.School

After running a number of successful dropship websites online and generating a huge amount of orders , I decided to create the first and only dropship school. I hope to educate fellow entrepreneurs on how to dropship items quickly, easily and safely while still creating a massive amount of almost passive income. If you have any questions or would like to see something added in make sure you get in touch as we are here to make this the greatest 100% free drop shipping resource on the Internet.

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